The Founder

Buen International was a developmental step on the entrepreneurial road. Joseph, the founder of Buen International, stood out from his cohort at university and picked the "entrepreneurial pathway" during a professional skills module. This pathway was the chosen pathway of only two people out of a substantial cohort of students. Joseph was one of them. He seized the opportunity to gain valuable insights into sales, relationships, supply chain and financial management. His academic research background gave him the inspiration and an edge in his knowledge base to found a company that brings innovative distribution solutions to a new generation of retailers within present and emerging markets. In his free time, he loves to ride horses and enjoy a caffe macchiato.