Co-Founder

Buen International was a developmental step on the entrepreneurial road. Joseph, the co-founder of Buen International, stood out from his cohort at university and picked the "entrepreneurial pathway" during a professional skills module. He seized the opportunity to gain valuable insights into sales, relationships, supply chain and financial management.

His academic research background gave him the inspiration and an edge in his knowledge base to found a company that brings innovative distribution solutions to a new generation of retailers within present and emerging markets. In his free time, he loves to ride horses and enjoy a caffe macchiato.

Administration

Sayida brings a unique skill set to our operations from her background in project management and therapy support. Her experience ensures highly organised logistics and clear, compassionate communication with our partners and suppliers, making her an invaluable asset to our distribution network.

Her skill set stemmed from her degree in international relations, where she developed her ability to handle raw data and read global economic trends, making her a powerful asset for expanding partnerships and sales. She prefers tea.

Partner

Rosie is a dual BSc graduate in Psychology and General Nursing. As a registered nurse, she previously worked at University Hospital Birmingham NHS Foundation Trust. She is the owner and head practitioner at Buen Aesthetics LTD, a Medical Aesthetics Company, our D2C partner.

Her unique medical knowledge and experience in her business have made her a perfect partner for ensuring our Health and Beauty portfolio is cutting-edge. We regularly consult with her on new lines within our primary category, and are proud to sell bespoke items to her clientele via our display cabinets within her clinic. Her favourite coffee is a Latte.